Aditi & Vedika met during the Summer school at London School of Economics in 2014. Pretty soon they became inseparable and their friends started calling them “Soul Sisters”.
As soon as they were back from London, they both wanted to start something of their own and being born and brought up in distinctive Marwadi business families, they had the zeal and entrepreneurial instinct in them which Materialised into their brand “The Curio Diaries”.
It all started with a trip to Delhi where Aditi being the gifted Doodler doodled the brand logo over some ideas of what the brand was all about and what both of them wanted to showcase.
The purpose was pretty clear from the beginning, they wanted to curate contemporary and trendy products at affordable prices.
To get everything in place, they did extensive market research and explored extensively just to find the right manufacturers who could provide premium quality which the brand wanted to focus on.
The journey so far had been no less than a roller coaster ride but they would have it no other way says Aditi and Vedika. It’s still a long way to go wherein they plan to establish their own website and one of a kind studio for Home Decor, but they are determined and the hard work pays off every time customers send them happy messages and feedback.
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